This course will be taught through interactive lectures, presentations and small-group discussing sessions. You’ll also attend talks by your instructor, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
Through a combination of lectures, interactive seminars and projects, you’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
This course will also make you understand that how you can apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.