Become a Logo Designer (Build your Freelancing Portfolio) – Work with Brands
Objectives
This course aims to give perspective on designing a global, luxury, or mass consumption brand through the usage of multi-media technology and provide a range of industry-level skills and knowledge that could lead to employment in branding.
The course explores positioning and its importance to successful brands by looking at perceptual maps and the well-known iceberg model. It culminates in creating a logo, mood board, and style guide using the principles of graphic design for a complete logo package.
Overall, the objectives of courses related to brand designing may include developing an understanding of the importance of branding, measuring brand equity, leveraging branding to create a competitive advantage, and developing skills in logo design and graphic design.
Course Content
- Introduction to Brand Designing Course.
- Importance of Branding in Business.
- Understanding Brand Identity and Logo Design.
- Color Psychology and Branding.
- Typography and Font Selection for Branding.
- Creating a Consistent Visual Language.
- Branding Across Different Platforms and Media.
- Packaging Design and Brand Consistency.
- Building a Brand Style Guide.
- Photography and Imagery in Branding.
- Digital Branding Strategies.
- Storytelling Through Branding.
- Branding for Different Industries.
- Case Studies of Successful Brand Designs.
- Final Project: Designing a Comprehensive Brand Identity.
Who is this program for?
- Graphic designers wanting to learn more about the entire branding and brand design process
- Anyone wanting to add brand packages to their client offerings
- Anyone interested in the Logo Design Process
- Anyone wanting to go deeper with design theory and see it applied to a realworld brand design project
- Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
- Anyone wanting to build a portfolio
Certification
