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Build Your own Digital Marketing Agency

Objectives

This course will be taught through interactive lectures, presentations and small-group discussing sessions. You’ll also attend talks by your instructor, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
Through a combination of lectures, interactive seminars and projects, you’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
This course will also make you understand that how you can apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

Course Name Duration Enroll Now
 Social Media Marketing 28 Hrs
 SEO 28 Hrs
ASO 28 Hrs
 PPC 40 Hrs
 Content Marketing 40 Hrs
 Digital Marketing  64 Hrs
Growth Marketing 120 Hrs

Course Content

 This course will cover these elements:

  • Overview of Digital Media Marketing.
  • Fundamentals of Marketing and Consumer Behavior.
  • Introduction to Digital Marketing Channels.
  • Social Media Marketing Strategies and Management.
  • Content Creation, Storytelling, and Visual Design.
  • Search Engine Optimization (SEO) Principles.
  • Paid Advertising on Digital Platforms (PPC, Display, and Social Ads).
  • Email Marketing Strategies and Automation.
  • Mobile Marketing and App Promotion.
  • Analytics and Data-Driven Decision Making in Digital Marketing.
  • Understanding E-commerce and Online Marketplaces.
  • Influencer Marketing and Partnership Collaborations.
  • Public Relations and Reputation Management in the Digital Space.
  • Legal and Ethical Considerations in Digital Marketing.
  • Customer Relationship Management (CRM) Systems.
  • Advanced Social Media Advertising Techniques.
  • Video Marketing and Production for Digital Platforms.
  • Emerging Trends in Digital Media Marketing.
  • Developing and Executing a Comprehensive Marketing Campaign.
  • Entrepreneurial Strategies for Digital Marketing Ventures.
  • International Marketing and Global Market Entry.
  • Capstone Project: Creating and Presenting a Digital Marketing Plan.
  • Networking and Building Professional Connections.
  • Industry Internship or Practical Experience.
  • Final Assessment and Diploma Award Ceremony.

Career Opportunity

Digital Marketing Manager
Social Media Marketing Manager
E-commerce Channel Manager
Digital Marketing Strategist
Content Marketing Manager.

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Certification

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