Google Ads Expert
Objectives
The objective of the PPC – Google Ads course is to equip participants with the knowledge, skills, and tools needed to create and manage effective pay-per-click (PPC) advertising campaigns using Google Ads. The course aims to provide a comprehensive overview of the Google Ads platform, including how to set up campaigns, conduct keyword research, create compelling ad copy, and track and optimize campaign performance.
Course Content
- Introduction to PPC Google Ads Course.
- Understanding Pay-Per-Click Advertising.
- Google Ads Platform Overview.
- Setting Up a Google Ads Account.
- Keyword Research and Selection.
- Writing Effective Ad Copy.
- Ad Extensions and Their Importance.
- Bidding Strategies and Budget Management.
- Targeting Options: Location, Demographics, and Devices.
- Ad Quality Score and Ad Rank.
- Display Advertising on Google Network.
- Video Advertising with Google Ads.
- Remarketing Strategies with Google Ads.
- Conversion Tracking and Analytics Integration.
- Final Project: Creating and Optimizing a Google Ads Campaign.
Who is this program for?
The PPC – Google Ads course is designed for marketing professionals, business owners, and individuals who want to learn how to create and manage effective PPC advertising campaigns using Google Ads. The course is suitable for beginners who are new to PPC advertising, as well as experienced marketers who want to improve their skills and stay up-to-date with the latest trends and best practices in the industry.
Certification
