Google + Facebook Advertisement
Objectives
This course provides an in-depth understanding of digital advertising on Google and Facebook, two of the most influential advertising platforms. Students will learn the principles, strategies, tools, and best practices for creating and optimizing advertising campaigns on these platforms.
Course Content
- Introduction to Google and Facebook Advertising.
- Understanding Google Ads and Facebook Ads Platforms.
- Account Setup and Configuration for Advertising.
- Campaign Objectives and Goal Setting.
- Ad Formats and Creative Design Guidelines.
- Targeting Options and Audience Segmentation.
- Keyword Research and Ad Copywriting Techniques.
- Bidding Strategies and Budget Management.
- Ad Placement and Network Selection.
- Ad Extensions and Additional Features.
- Conversion Tracking and Measurement.
- Ad Performance Analysis and Reporting.
- A/B Testing and Optimization Strategies.
- Remarketing and Retargeting Campaigns.
- Local and Geotargeting in Advertising.
- Social Media Integration with Ads.
- Cross-Platform Advertising Strategies.
- Ad Compliance and Policies on Both Platforms.
- Advanced Features and Updates in Ads.
- Final Project: Creating Effective Google and Facebook Ad Campaigns.
Conclusion
This course outline covers a wide range of topics and provides students with a solid foundation in both Google and Facebook advertising. You can adapt the content, depth, and pace of the course to match the experience level of your students and the duration of the course. Additionally, you may consider incorporating practical exercises, live campaigns, and case studies to provide hands-on experience.
Certification
