Before learning the specific factors that affect marketing, it’s important to understand what are marketing influences?’ Marketing influences are the factors that may affect a company’s ability to connect with its customers. This can include internal factors, such as a company’s corporate structure, equipment and available resources. It can also include external factors, such as economic, political and environmental conditions. Both external and internal factors can impact how a customer or client responds to a company and determine how a company might grow.

Marketing influences refer to all factors that impact the promotion and delivery of products or services to consumers. Understanding these factors can help company’s strategies the development and design of successful products or services and boost revenue.  In this course, we define what marketing influences are and discuss the internal and external factors that affect marketing.